(The Cleveland Guardians) Cleveland, OH – The Cleveland Indians today announced that following the conclusion of the 2021 season, the organization will transition to the new name of Cleveland Guardians. The Guardians will be the fifth name in franchise history joining the Blues (1901), Bronchos (1902), Naps (1903-1914) and Indians (1915-2021).
“We are excited to usher in the next era of the deep history of baseball in Cleveland,” Team Owner and Chairman Paul Dolan said. “Cleveland has and always will be the most important part of our identity. Therefore, we wanted a name that strongly represents the pride, resiliency and loyalty of Clevelanders. ‘Guardians’ reflects those attributes that define us while drawing on the iconic Guardians of Traffic just outside the ballpark on the Hope Memorial Bridge. It brings to life the pride Clevelanders take in our city and the way we fight together for all who choose to be part of the Cleveland baseball family. While ‘Indians’ will always be a part of our history, our new name will help unify our fans and city as we are all Cleveland Guardians.”
While the name will be new, there will be elements of continuity in the new marks and logos. The continuity we chose to incorporate was important to our fans and ties our past to our future:
The name change process started in June 2020 with a statement acknowledging the importance of taking a leadership role in uniting our community. We conducted an extensive multi-phase process to learn how the team name “Indians” impacted different constituencies and how it intersected with our organizational values.
“Since the announcement to change the name in December, our team has been hard at work to ensure we pick a name that our community, fans, partners, employees and players will be proud to have represent Cleveland Baseball,” President of Business Operations Brian Barren said. “Through our research and discussions, we identified a few key themes that were most important to fans – connect to the city of Cleveland, honor our rich baseball history and unite our community – and we believe Guardians upholds all three of those pillars.”
Through the ideation and research phase, we:
More information regarding our research and ideation process can be found at www.MLB.com/CLETeamName.
President of Baseball Operations Chris Antonetti said, “This is a historic moment for our franchise, and we are excited for our players and staff to debut our new team name and look in 2022. We look forward to our team proudly representing the city of Cleveland as the Guardians. Our club will strive to unite and inspire our entire community.”
The club will finish the 2021 season as the Cleveland Indians and will look to launch as the Cleveland Guardians at the conclusion of the season.
This week, how the same voice technology that powers your interactions with Siri and Alexa, also allows marketers to gather data about you like your age, weight, birth control use, and more.
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Joseph Turow, Author
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Dr. John Nicholas, Computer Science Professor, University of Akron
Thomas Parenty, Author
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