While celebrity advertising endorsements are not yet a thing of the past; they’re certainly on the wane, and changing, as a result of social media. 

Find out why, with University of Akron Assistant Marketing Professor, Alexa Fox.

She recently co-authored a new study that analyzed celebrity athlete Twitter posts from the 2016 Olympics, and she tells us that a big name doesn’t always deliver the biggest bang for advertisers.

{podcast id=1957}